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An interview to Dieter Rams during the monograph exhibition at the SFMOMA.

His principles:

1) Good design is innovative.
2) Good design makes a product useful.
3) Good design is aesthetic.
4) Good design makes a product understandable.
5) Good design is unobtrusive.
6) Good design is honest.
7) Good design is long-lasting.
8) Good design is thorough, down to the last detail.
9) Good design is environmentally friendly.
10) Good design is as little design as possible.

rams

Comparison between Johnatan Ive (Apple) and Dieter Rams (Braun) designs.

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