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Don’t do it

In the Forbidden City in Beijing there is a canvas with the words: Wu-Wei.


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It means literally Not-doing.  It is an important concept of the of the Taoism and means non-action or not-doing. In the Tao te Ching, Laozi explains that beings (or phenomena) that are wholly in harmony with the Tao behave in a completely natural, uncontrived way. As the planets revolve around the sun, they “do” this revolving, but without “doing” it. As trees grow, they simply grow without trying to grow.

http://en.wikipedia.org/wiki/Rule_of_Wen_and_Jing

It reminds the character of Barthleby from Herman Melville. “I would prefer not to do it”. The principle of non-action.

Just do it

In the other hand we have the Nike-Philosophy. Just do it.

The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words.

“Nike’s fundamental objective was to represent sneakers as a fashion statement to consumers, especially females, teens and males aged 18-40.”  “This led to customers associating their purchases with the prospect of achieving greatness.”

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